Social Media - A Vital Component of Your Internet Marketing

Social Networking websites as we all know are viral, Facebook, twitter and many others play an important role in connecting us with people today. Our lives are so affected by these websites, and people who are connected through this almost spend about half hour a day on their desired networking website. These websites influence us in many ways such as lifestyle, we see many people from all over the world, and learn the way they live, they travel, they party and many other things, through their profiles, pictures. This influence is not only limited to lifestyle but other things such as music taste, preference of educational institutions, and many other things relating to our daily life.

Social Networking websites have turned out to be a great media to connect with people, may it be person to person or from a person to mass of people, and just like any other media such as T.V, Newspaper has turned out to be a great channel for commercial advertising so did these websites. Social Networking websites are a great way to advertise, turning out to be a great component in an internet marketing strategy, it is easy to access, and it's easy to spread content through it. Now, this has turned out to be such a useful media that companies rather than pitching for their products online give more importance to maintaining their pages and groups on Facebook. Groups owned by the companies are a way to connect them to their followers, just for an example, if Puma has a group of them on Facebook, people who like puma as their brand would join that group. This practice helps brands in the way that if there would be people who don't follow puma, but by seeing that brand appear in an attractive way on their friend's profile, would persuade them to try it out for once at least. This is how the brand following increases, but this is just a single way of advertising; there are many other ways of advertising suitable for companies of any size or budgets, and most of them don't even require costs, just a bit of time.

Majorly your popularity on a social media depends upon the quality and quantity of content you provide. On social media the advertising is not in the way it is done on other media, there is no sales pitch over here, don't sell, and just interact. If you want to achieve great popularity easily, you can take help of an SEO reseller. They can also provide you quality content for your social media; this is just like any other media, except the content has to be more personalized.

Social media endures a grave importance in any internet marketing strategy, its cost effective, provides you a great audience, and is the most used platform for any sort of interaction.

Social Media Tips: How To Prevent a Social-Media Meltdown

A quick recap for those of you who missed it: There was a famous incident with a restaurant chain recently where a customer wrote a note with reference to God and left it without a tip for the waitress. She posted it on Reddit with the customer's signature being visible. The readers responded with tremendous support for the waitress. When the restaurant chain fired the waitress, the social media exploded with banter.

We have some very useful tips that can help you to avoid a social media catastrophe similar to this example.

Recognise the correct bad guy

The restaurants first mistake was to decide that the waitress was the bad guy. The people on Reddit were certain that it was the customer. Another mistake was also choosing one cheap client to support instead of its employee.

Have a social media manager

If you don't have one, it is time to find one immediately. Even if your company does not have accounts on Twitter, Facebook and Reddit, and does not want a blog, you cannot ignore what people say about you on these forums. Look for an efficient manager who reads social media sites and is responsible for reading and responding to comments about your company.

Efficiency and loyalty

HMV is another company that had its mass layoffs tweeted live. The tweets, by the laid off employees went viral. The marketing manager was quoted asking how to shut down Twitter. He should have taken charge, or responded in a better way. Your new media manager has to know what to do and be completely loyal.

Social media does not tolerate hypocrisy

The official statement from the restaurant chain said that the company had taken action against the staff member and apologized to the infamous guest, as per their policy, the guest was entitled to the right to privacy. The waitress had violated the policy as the receipt she posted had the guest's name clearly legible. Not very long before, the company's official media manager had posted a positive remark by a guest with the name being readable.

Clarity in legal social media rules

This is very challenging because employees will speak to each other and post on Facebook about things at work. People will complain about salary and work problems, but you can draw the line by stating a clear and legal policy that bans posting information about customers.

Everyone has a voice

On the Internet, even the employee at the lowest level can have a voice louder than the official spokesperson. If you want media attention in this era, you only need an Internet connection to be heard.